Music Video Research Task

Lilly Allen's recent music video exploits woman, as there gyrating half naked around an excited, lured man. Lilly Allen suggests, that the woman industry in music is extremely hard to be discovered in and you need a chance to become fame and glamour. However, Allen is suggesting that you have to become very promiscuous for example the recent video 'Wrecking Ball', whereas many people had forgot about Miley Cyrus so by completing a extremely inappropriate video, strives you back into the feminine industry. The cinematography of the video is very voyeuristic towards the audience and seductive as you have negative features in the video such as Lilly Allen and her cast gyrating, constantly showing there cleavage. Lastly, The catchy chorus line says it all: “Forget your balls and grow a pair of tits, it’s hard out here for a bitch”.
Parodying how women are objectified by the music industry, Lily eats bananas, pours champagne over her dancers, and in a particularly amusing moment we watch her ‘manager’ teach her how to twerk more seductively. All with an ironic glint in her eye.

On the contrary, in ''Royals'' most of the video is casted in full clothes, except where the artist fiancee is acting the words 'Lorde' sings. In 'Royals' it completely differs to 'Hard out here' as the woman aren't seen as objects of desire and instead of woman for once not basically naked, a man is who is describing 'Lorde's' singing. The cinematography is extremely bland and plain, with a lack of scene change compared to 'Hard out here'. Lastly, in 'Royals' woman are treated equally as men and are not seen exploiting themselves, compared to 'Royals' where woman are exploited in showing there cleavage and seen as an object of desire, with voyeuristic features shown to the public.

Grading

1/12

A3

You have a number of good points here and have chosen your examples well, and you  have given some specific examples to back up your points made.

T: Find more specific examples per video and apply them to your chosen videos to help you fully explain.